The three S’s – efficiency, sociability, and protection – are a great base regarding dating website. So just why does it feel like plenty websites tend to be mysteriously missing all of them from their business plans?
Insert LikeBright, a dating website established in Seattle that aims to purge deception through the internet dating world. It really is a tall purchase, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman are determined to fulfill it. The trio came across while their studies at Harvard, and decided to found LikeBright this current year as part of the TechStars, a company that calls itself the “no. 1 business accelerator on earth,” program in Seattle.
Their particular objective, as explained to Aislyn Green of TechFlash.com, is not complex: “LikeBright is actually a TechStars Seattle business working to make matchmaking quick, social and not harmful to ladies.” Women everywhere – and plenty of males – complain regarding the diminished confidence and widespread lying that troubles online dating sites. For most, it really is come to be such a challenge they’ve given up on online dating altogether and only going back to the original methods of online dating that they’d once refused, like fulfilling through friends or at social gatherings. LikeBright is designed to combat this issue by “building a dating layer-on Twitter to aid women meet people through individuals they trust.”
The determination for LikeBright originated personal expertise. Sonya was powered by a want to assist her feminine pals browse the sometimes-dangerous world of online dating, and wanted to spot emphasis on the issues, typically ignored, that ladies love when it comes to seeking love online. Ron, a regular tourist, was actually prompted to produce a website that came across his nomadic requirements, and Nick discovered in the property value meeting a date through somebody you count on whenever a lady pal launched him to his girl.
Before constructing the website, the trio executed 50 alive interviews with ladies who planned to discuss their own encounters with online dating sites. The answers they obtained varied from hilarious on the horrifying, like “every little thing seemed great. Right after which the guy asked myself easily smoked meth” and “He was 11 and that I had to drive him residence. He had walked entirely across town.” Determined your globe lacked a dating website that puts females very first, LikeBright came to be.
LikeBright is actually devoted to generating an environment constructed on the 3 S’s. Joining your website is simple: it will require half a minute to join up via Facebook Connect. Your website encourages sociability by offering customers a social context for your singles they see and permitting them to communicate with friends – affixed or perhaps not – on the internet site. And it’s safe: women are able to use LikeBright anonymously, and every guy on the webpage is actually vouched for.